GLEAMIN Rebrand

2024 | GLEAMIN

360° rebrand for GLEAMIN, a hyperpigmentation-focused skincare brand formulated with sustainable, ethically sourced superfoods that are safe for all skin types.

Scope:

Identity design, brand book, packaging/product design, print collateral, website redesign.

My Role:

Creative Director: Angelica Villegas
Beauty Photographer: Eddie New
Models: Kwesi, Cass, Nonny, Charisse, Debbie
Still Life Photographer: Helen Koker
CGI Artist: James Conkle

The Team:

GLEAMIN 1.0 - BEFORE THE REBRAND

GLEAMIN 2.0 - POST-REBRAND

Logo

Type

Colors

Creative Direction

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Packaging Design

Beauty Photography

Concept & digital on-set creative direction (via Zoom).

Photographer: Eddie New

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Still Life

Concept & creative direction

Photographer: Helen Koker

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CGI

Creative Direction

CGI ARTIST: James Conkle

Catalog Design

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