360° rebrand for GLEAMIN, a hyperpigmentation-focused skincare brand formulated with sustainable, ethically sourced superfoods that are safe for all skin types.
Scope:
Identity design, brand book, packaging/product design, print collateral, website redesign.
My Role:
Creative Director: Angelica Villegas
Beauty Photographer: Eddie New
Models: Kwesi, Cass, Nonny, Charisse, Debbie
Still Life Photographer: Helen Koker
CGI Artist: James Conkle
The Team:
GLEAMIN 1.0 - BEFORE THE REBRAND
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GLEAMIN 2.0 - POST-REBRAND
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Logo
Type
Colors
Creative Direction
Packaging Design
Beauty Photography
Concept & digital on-set creative direction (via Zoom).
Photographer: Eddie New
Still Life
Concept & creative direction
Photographer: Helen Koker
![Copy of GLEAMIN_GLE-01_02-02_5028 [Extended Crop].jpg](https://images.squarespace-cdn.com/content/v1/65ad54664240a76ecfbeb45a/ab1bf598-7ed3-42a8-9e99-6936dcd82819/Copy+of+GLEAMIN_GLE-01_02-02_5028+%5BExtended+Crop%5D.jpg)
CGI
Creative Direction
CGI ARTIST: James Conkle
