AppleDoll Cosmetics

2024 | APPLEDOLL

Creative direction, design & photography for AppleDoll Cosmetic, a Gen-Z forward, Los Angeles-born independent beauty brand

Scope:

My Role:

Creative Direction, Photography, Graphic Design, Packaging Design

HEAD OF CREATIVE: John Lorelli
CREATIVE DIRECTOR / DESIGNER / PHOTOGRAPHER: Angelica Villegas
PRODUCT STYLIST: Lauren Walkup
DIGITECH: Luis Trujillo

The Team:

E-Commerce Photography

091824_AppleDoll_Glove_Product_0100.jpg
091824_AppleDoll_Glove_Product_0203.jpg
091824_AppleDoll_Glove_Product_0381.jpg
091824_AppleDoll_Glove_Product_0549.jpg
All_3402.jpg
bloom_3418.jpg
burnt offering swatch_3379.jpg
cherry bomb swatch_3390.jpg
Dahlia_0014.jpg
Eve_0018.jpg
Faerie Wand_1210.jpg
Flora_0022.jpg
Nectar Salve smear_0033.jpg
Tarantula Mascara_3275.jpg
Tarantula smear_3455.jpg
The Kiss Lipstick_2205.jpg
Valentine_0010.jpg

New Product Packaging Exploration

Cashwrap Fixture

Black Friday 2024 Paid Ad Campaign

Creative direction, design & strategy for AppleDoll Beauty’s Black Friday 2024 campaign, which saw a 175% lift in sales through paid media. Ads that showcased product value/price were more successful than ads that solely focused on percentage off. Imagery chosen was product-first and laddered up to overall product marketing.

AppleDoll_BFCM_PaidAds_1080x1080_110724_1.gif
AppleDoll_BFCM_PaidAds_1080x1080_110724_2.gif
AppleDoll_BFCM_PaidAds_1080x1080_110724_6.gif
AppleDoll_BFCM_PaidAds_1080x1920_111424_1.gif
AppleDoll_BFCM_PaidAds_1080x1920_111424_2.gif
AppleDoll_BFCM_PaidAds_1080x1920_111424_6.gif
AppleDoll_BFCM_PaidAds_1080x1080_110724_5_thresholds.jpg
AppleDoll_BFCM_PaidAds_1080x1080_110724_5.jpg
AppleDoll_BFCM_PaidAds_1080x1080_110724_7.jpg
AppleDoll_BFCM_PaidAds_1080x1920_111424_5_thresholds.jpg
AppleDoll_BFCM_PaidAds_1080x1920_111424_5.jpg
AppleDoll_BFCM_PaidAds_1080x1920_111424_7.jpg
Previous

Gleamin Rebrand
Next

Face Duos Launch Campaign