2023 | KVD Beauty

Everlasting Hyperlight Liquid Lipstick

Campaign Creative
Product Photography
Launch Campaign

Scope:

Concept and creative direction for the launch of KVD Beauty’s Good Apple Serum Foundation: a lightweight serum, with full coverage. A true foundation mindf*ck — you have to feel it to believe it.

My Role:

CREATIVE DIRECTOR: Angelica Villegas
PHOTOGRAPHER: Hannah Khymych
MODELS: Jess, Sabey, Julia, Zoe, Coral
MUA: Sandra Saenz
HAIR: Erol Karadağ
FASHION: Stephanie Renee
DP: Megan Lutz
SR. PRODUCER: Jeanelle Pineda

The Team:

Creative Theme

A Study of Attraction, explores duality through a study of heat: natural-based warmth vs. the fire of passion.

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Stupid Love Eyeshadow Palette Launch

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Meaningful Beauty