Core branding, packaging, photography, retail, site, paid / organic social, affiliate channels, and email.
Scope:
360º Rebrand of Crépe Erase, an anti-aging bodycare system & Guthy-Renker’s highest-performing brand. Directed the redesign of the brand through concept to execution.
My Role:
PRODUCT PHOTOGRAPHY: Caca Santoro
Dimitri Newman
STYLIST: Laurie Raab
The Team:
The Crépe Erase Woman
An iconic spirit who knows who she is. Confident in her skin — and her age. She’s the epitome of a life well-lived.
Art Direction
Our goal was to rebrand Crépe Erase with a modern lens that speaks to our iconic woman more authentically.
By connecting with her through a lens of timelessness, empowerment and vitality, the creative direction delivers her an elegant end-to-end experience that is as vibrant and light-hearted as she is.
Packaging
Concept & design of unit cartons across entire product line. Soft mauve gradient on a creamy beige for a luxurious feel with white and bronze foil accents, finished with an all-over soft touch coating.
Digital
Wireframe, art direction, and design.