Creative direction for the launch of Stupid Love Eyeshadow Palette, the first true color product from Lady Gaga’s beauty brand, Haus Laboratories.
Scope:
Campaign Creative
Model Photography
Product Send
My Role:
Concept/Direction: Angelica Villegas
Photography: Sarah Silver
Models: Carli, Nadia, Dillon, Yared
Beauty Direction: Sarah Tanno
Fashion Direction: Nicola Formichetti
Hair : Freddie Aspiras
Nails: Miho Okawara
Head of Creative: John Lorelli
The Team:
Creative Theme
Inspired by the factions in the dystopian world created by the Stupid Love music video, this concept centers around bold color and futuristic characters in an all-glam ensemble.