Campaign Creative
Model Photography
Product Send
Scope:
Creative direction for the Eye-Dentify Gel Pencil Eyeliner Launch Campaign.
My Role:
Concept + Creative
CONCEPT+CREATIVE DIRECTION: Angelica Villegas
EDITORIAL DIRECTOR: Britni Birt
HEAD OF CREATIVE: John Lorelli
PHOTOGRAPHY: Christine Hahn
DP: Travis Waddell
MUA: Sarah Tanno
HAIR: Frederic Aspiras
FASHION: Nicola Formichetti
NAILS: Miho Okawara
PRODUCTION: Kamey Butler + Fox & Leopard
POST PRODUCTION/MGMT: Sarah Danley + JC VelascoCGI: Curry Productions
Model Photography
CONCEPT + CREATIVE DIRECTION: Angelica Villegas
HEAD OF CREATIVE: John Lorelli
PHOTOGRAPHY: Christine Hahn
MODELS: Ana T, Chloe Y, Deaven
MUAS: Denika Bedrossian, Michael Anthony
HAIR: Florido Basallo
FASHION: Mark-Paul Barro
PRODUCTION: Kamey Butler + Fox & Leopard
The Team:
Creative Theme
The overarching creative theme, Draw the Line, explores the themes of art & beauty, and how we define ourselves at that intersection. This art-inspired tool was created so you could write your own stories, develop your own perspectives, and show them what YOU want them to see. Your expression ends wherever you draw the line.
Model Photography
LOREM IPSUM LIL DESCRIPTION HERE
