Good Apple Serum Foundation

2023 | KVD Beauty

Campaign Creative
Product Photography
Launch Campaign

Scope:

Concept and creative direction for the launch of KVD Beauty’s Good Apple Serum Foundation: a lightweight serum, with full coverage.

My Role:

The Team:

CREATIVE DIRECTOR: Angelica Villegas
PHOTOGRAPHER: Hannah Khymych
MODELS: Jess, Sabey, Julia, Zoe, Coral
MUA: Sandra Saenz
HAIR: Erol Karadağ
FASHION: Stephanie Renee
DP: Megan Lutz
SR. PRODUCER: Jeanelle Pineda

Creative Theme

A true foundation mindf*ck — you have to feel it to believe it.

Product Launch

Sephora 1-bay and 2-bay gondolas, and digital activations.

Previous
Previous

Full Sleeve Mascara Launch Campaign - KVD Beauty

Next
Next

Born This Way 10th Anniversary Bad Kid Vault Launch Campaign - Haus Laboratories